Taking the core idea behind the brief and placing it at the centre of the identity, we built the wordmark around a decorative serif typeface intentionally set askew.

For the cover, the portraits of the two hosts are shown against a soft lavender tone that feels modern and inclusive, reinforcing the podcast’s froward-thinking approach to business and tech.

We tried to envision a larger context for the identity through animation — the key treatment can be used to create dynamic episode covers and build engagement around the show.

The episode cover cards can also exist across other contexts — from web-based media, to device-specific apps, to motion on larger screens in out-of-home scenarios.

Client
The Globe and Mail (Lately)
Canadian Business & Quill (The Moment)
Studio of Record
Studio Wyse
Creative Direction
Vanessa Wyse
My Role
Senior Designer / Project Lead
BTW
These case studies rely on photo-based mockups to show the extent of the identity system and aplications.