Co-founders Molly O’Keefe and Sarah Hack are champions of independent creators and challengers to the status quo, boldly exploring possibilities in the audio production space.
Through discovery and experimentation we came to understand they needed an identity that looks the way it sounds. We employed the versatility of a rounded display typeface to develop a modern logo with roots in both lo-fi record labels and punk-rock patches.
The sound waveform motif connects every treatment, across all logo variations, animations, thumbnails and large scale applications. The result is a unique identity that balances rebeliousness with rigour and stands out from the crowd.
