bread & wine was a temporary microshop behind beloved Bloordale spot Bar Neon.

Struggling to keep their small restaurant afloat during the early days of COVID, Bar Neon decided to repurpose an old storage contaniner as a temporary take-away counter and microshop.

The container had been tucked away behind the restaurant for many years, and was already part of the laneway’s landscape. We settled on a quiet intervention, allowing the neighbourhood to naturally notice the change, while directing traffic from the front of the restaurant on the main street.

For the wordmark we leaned into a typeface inspired by letters stamped onto shipping boxes — talk about a perfect match.

The take-away menu is an asymmetrically folded legal sheet that evokes the texture of the container. The tabs allow category-based entry points into the dense product offering.

The menu further expands and evolves the visual language of the identity — it introduces layers of type, textures, and custom icons that add depth.

Animated GIF

Proposed designs for a split tote bag — one side for bread, the other for wine.

Client
Bar Neon / The Amphora Group